Management Changes

Harold here. I have managed all aspects of Iron Lava Corp since inception in January 2001. This August I started a two year program at the University of Calgary to attain a Master’s Degree in Social Work specializing in International and Community Development.  While it is definitely a stretch from our branding and web services, I am enjoying school immensely.

Business is still important to me and I am pleased that Aron Hill has taken on most management functions for Iron Lava Corp.  I’ve known him for quite some time and am confident he will improve customer service. Aron is also an artist who works with multiple media and has his own industrial design clients.  So far, Aron has created the web design for Kids Photography Academy and an endodontics site that will go live in the coming weeks.

Mark, Bailey, Doug and the rest of the Iron Lava Corp team will also continue in their essential roles with design, programming and social media writing.

To learn more about Aron’s background, you can find him on LinkedIn at http://ca.linkedin.com/pub/aron-hill/79/804/602.

You can reach Aron at (403) 984-3959 or toll free at (877) 250-6300.

Thanks to all our clients and vendors. I look forward to continuing our business relationships.

Sincerely,

Harold Pliszka
President, Iron Lava Corp
http://ca.linkedin.com/in/hpliszka

Posted in General, Uncategorized | Tagged | Leave a comment

Going Mobile: Why You Need A Mobile Site

Iron Lava Corp Website vs Mobile ComparisonJust look around. How many people do you see with smartphones and other smart devices? All those people are potential customers and you want to make it easy for them to visit your website, right?

Problem is, if you have a website that’s built for regular computers, it likely won’t display properly on a smartphone. Worse, some elements may not even function.

If you had to choose between two suppliers and one had a website that worked on your smartphone and the other one didn’t, who would you choose?

Make it easy for your current and potential customers to engage with you by having a mobile web presence that’s optimized for smartphones.

Need more convincing? Here’s what the Google “Our Mobile Planet Initiative 2012” report says about smartphone use in Canada:

Smartphones have become an indispensable part of our daily lives. Smartphone penetration is currently at 33% of the population. 60% access the Internet every day on their smartphone and most never leave home without it.

Appearing on smartphones is critical for local businesses. 87% of smartphone users look for local information on their phone and 89% take action a result.

Smartphones are critical shopping tools with 69% having researched a product or service on their device. Smartphone research influences buyer decisions and purchases. 20% of smartphone users have made a purchase on their phone.

Smartphones help advertisers connect with consumers. Mobile ads are noticed by 86% of smartphone users.

Smartphones are also a critical component of traditional advertising as 57% of smartphone users have performed a search on their device after seeing an offline ad.

Search engine optimization is critical: 64% of smartphone users look only at the first page on search results. That’s where you need to be.

Want to go mobile? Get in touch.

Posted in General, Tips and Tricks | Tagged , , , , , , | Comments Off

Innovative Business Solutions

Iron Lava Innovative Business Solutions

One of Iron Lava Corp’s business association/community solutions in the Calgary area is yourcalgary.ca, a website that makes it easy for business associations and their members to get noticed.

Once set up, all your members have to do is register their company by creating an online account with a description of their business, location and contact information and an image.

Keywords can be added to help member listings rank higher in search results. Members can update their page at anytime – and they can link social media to their page for automatic Twitter updates.

Turnkey Solutions – Canada-wide

And we’re not just focusing on Calgary. Our turnkey solution is perfect for communities, cities and business associations across the country. Hyper-local or province-wide.

yourcalgary.ca is an example of how Iron Lava Corp can help you easily offer:

- enhanced business listings maintained by members

- more effective and co-ordinated communications with business group members and the public

- effective search engine optimization (SEO) for business associations & its member businesses

This kind of service is perfect for Business Revitalization Zones (BRZs), Chambers of Commerce & Professional Associations. Contact us for more information.

Posted in Case Studies, General | Tagged , , , , , , | Comments Off

Introducing RebelMouse

RebelMouse LogoThat’s not Mighty Mouse you see in the graphic above. It’s actually the mascot for RebelMouse, a new social media offering that wants to be your social front page. The web-based platform lets you connect your social networks to create a fluid page of your Facebook, Twitter and Instagram feeds. It’s basically an aggregator, but a beautiful one.

RebelMouse was founded by Paul Berry, the former chief technology officer at the Huffington Post. The company’s concept for RebelMouse “is based on the idea that people are proud of what they share on social networks, but are starting to feel embarrassed about their websites. RebelMouse creates your social front page, building a dynamic site around what you share.

The RebelMouse page updates itself constantly with content from your feeds. But, you can tweak the page by adding your own links, editing content and move things around. You can even create slideshows.

It’s easy to create RebelMouse pages for different feeds or any combination of feeds. So, a page for your company might not include your personal feeds, but a page for you might include company feeds AND personal feeds. You can also follow #hashtags and include their content as well.

Here’s what the Iron Lava Corp page looks like:

Iron Lava Corp RebelMouse Page

RebelMouse is free, but the company plans to offer paid plans. A $3/month plan for individuals with custom domain (yourname.com) and a $3/week corporate plan for businesses with a custom domain (businessname.com).

You can also add a RebelMouse “feed” widget to your blog or website by cut and pasting code from your RebelMouse page. Here’s what ours looks like:

Stick It Burron

And, if you’d like to add content directly to your RebelMouse page from the web, you can add a “stick this” button to your favourite browser.

RebelMouse is constantly evolving with new features and options. It’s an easy and attractive way to help get your clients interested in your social media feeds and display them all in one spot.

If you’ve got questions about RebelMouse or social media, just drop us a line.

Posted in General, Tips and Tricks | Tagged , | Leave a comment

ilava.co – Iron Lava Corp’s URL Shortener Is Even Better!

If you’ve used ilava.co, Iron Lava Corp’s URL shortener recently, you’ve likely noticed some changes. If you haven’t, you’ll find it’s even easier to use.

ilava.co was designed to take long, unwieldy URLs and make them shorter. Short URLs don’t break in emails, they don’t waste your allotment of 140 characters in a tweet and they’re easier to use in Facebook posts.

With ilava.co, you simply enter your long URL and we’ll create a shortened version that you can use anywhere for as long as you’d like.

ilava.co Iron Lava Corp's URL shortener

The basic functionality remains unchanged, but it is easier than ever to create a category for your link.

The basic steps are:

1. Mouse over the category button that best applies to the link you want to shorten:

  • News – the URL will begin with 411ne.ws
  • Music – the URL will begin with 4musi.ca
  • Politics – the URL will begin with polit.ca
  • Sports – the URL will begin with sprts.ca
  • Drinks – the URL will begin with hops.cc
  • Calgary – the URL will begin with yyc.mx
  • Calgary’s Marda Loop area – the URL will begin with marda.tv

2. Cut and paste your long URL in the window.

3. Enter up to 10 characters to customize your URL. This will appear at the end of your custom link. For example: if you choose the NEWS category and enter SNOW as the desired URL, the result will be 411ne.ws/SNOW.

4. To generate the URL, enter the code “g4small” in the code box. This helps us prevent spammers taking advantage of our free service.

5. Click the “Get Short URL” button.

6. Your custom and much shorter URL appears below. Simply copy it and start using it anywhere you want.

And finally, a reminder of our terms of use:

While the ilava.co URL shortener may be used by anyone, anywhere in the world, there are some uses that are not permitted:

  • Creating links to pornography
  • Creating links to sites promoting hatred and/or violence towards any group of people. You can, however, make links to politicians and political parties.
  • Creating links to spam and other online scams
  • Creating links to other URL shortening domains

Give ilava.co a try today. If you’d like to discuss a custom solution for your business, just get in touch.

Posted in General | Tagged , | Leave a comment