Iron Lava Corp Partners with TAC Marketing

A note to current Iron Lava Corp clients

As you may already know, I started working on a Master’s of Social Work last August.  It is for this reason that I decided to partner with TAC Marketing to take over design, website development and hosting services for all our clients.

TAC Marketing (www.tacmarketingonline.com) started six years ago and I am confident they will provide you with excellent customer service and solutions.  Effective June 24, 2014, TAC will be taking care of your graphic design and web development needs in much the same fashion as we have over the last 13 years.  For the time-being, your hosting will remain as-is and Bailey will be working on your websites with TAC.  TAC is also honouring all current hosting plans (i.e., you will not be billed until your regular expiry date).

Chantelle Little, TAC founder, is looking forward to meeting with you this summer to discuss this arrangement and to figure out new ways to help you with your branding and messaging.  Chantelle’s team is setting up an email specifically for Iron Lava Corp clients to ensure a smooth transition.  In the meantime, you may contact her by phone at (403) 453-1822.

While I highly recommend TAC Marketing, you are not obligated to use them and I am convinced they will make this as easy as possible for you and your business.

Iron Lava Corp will continue to operate in a new way.  We will focus on in-house projects like our online coaching website (www.coach10.com), logo design for new clients, and business consultation/coaching.  I will continue my education with the goal of working in social work research and policy development in conjunction with new Iron Lava Corp service offerings.  I will also continue with the charity I co-founded nine years ago, Helping Youth Through Educational Scholarships (www.hytes.org).

You may feel free to contact me by email or at (403) 984-3959 with any questions or concerns.

Thank you so much for your business. I have truly enjoyed the opportunity.

Sincerely,

Harold Pliszka
President
Iron Lava Corp

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Management Changes

Harold here. I have managed all aspects of Iron Lava Corp since inception in January 2001. This August I started a two year program at the University of Calgary to attain a Master’s Degree in Social Work specializing in International and Community Development.  While it is definitely a stretch from our branding and web services, I am enjoying school immensely.

Business is still important to me and I am pleased that Aron Hill has taken on most management functions for Iron Lava Corp.  I’ve known him for quite some time and am confident he will improve customer service. Aron is also an artist who works with multiple media and has his own industrial design clients.  So far, Aron has created the web design for Kids Photography Academy and an endodontics site that will go live in the coming weeks.

Mark, Bailey, Doug and the rest of the Iron Lava Corp team will also continue in their essential roles with design, programming and social media writing.

To learn more about Aron’s background, you can find him on LinkedIn at http://ca.linkedin.com/pub/aron-hill/79/804/602.

You can reach Aron at (403) 984-3959 or toll free at (877) 250-6300.

Thanks to all our clients and vendors. I look forward to continuing our business relationships.

Sincerely,

Harold Pliszka
President, Iron Lava Corp
http://ca.linkedin.com/in/hpliszka

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Going Mobile: Why You Need A Mobile Site

Iron Lava Corp Website vs Mobile ComparisonJust look around. How many people do you see with smartphones and other smart devices? All those people are potential customers and you want to make it easy for them to visit your website, right?

Problem is, if you have a website that’s built for regular computers, it likely won’t display properly on a smartphone. Worse, some elements may not even function.

If you had to choose between two suppliers and one had a website that worked on your smartphone and the other one didn’t, who would you choose?

Make it easy for your current and potential customers to engage with you by having a mobile web presence that’s optimized for smartphones.

Need more convincing? Here’s what the Google “Our Mobile Planet Initiative 2012” report says about smartphone use in Canada:

Smartphones have become an indispensable part of our daily lives. Smartphone penetration is currently at 33% of the population. 60% access the Internet every day on their smartphone and most never leave home without it.

Appearing on smartphones is critical for local businesses. 87% of smartphone users look for local information on their phone and 89% take action a result.

Smartphones are critical shopping tools with 69% having researched a product or service on their device. Smartphone research influences buyer decisions and purchases. 20% of smartphone users have made a purchase on their phone.

Smartphones help advertisers connect with consumers. Mobile ads are noticed by 86% of smartphone users.

Smartphones are also a critical component of traditional advertising as 57% of smartphone users have performed a search on their device after seeing an offline ad.

Search engine optimization is critical: 64% of smartphone users look only at the first page on search results. That’s where you need to be.

Want to go mobile? Get in touch.

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Innovative Business Solutions

Iron Lava Innovative Business Solutions

One of Iron Lava Corp’s business association/community solutions in the Calgary area is yourcalgary.ca, a website that makes it easy for business associations and their members to get noticed.

Once set up, all your members have to do is register their company by creating an online account with a description of their business, location and contact information and an image.

Keywords can be added to help member listings rank higher in search results. Members can update their page at anytime – and they can link social media to their page for automatic Twitter updates.

Turnkey Solutions – Canada-wide

And we’re not just focusing on Calgary. Our turnkey solution is perfect for communities, cities and business associations across the country. Hyper-local or province-wide.

yourcalgary.ca is an example of how Iron Lava Corp can help you easily offer:

- enhanced business listings maintained by members

- more effective and co-ordinated communications with business group members and the public

- effective search engine optimization (SEO) for business associations & its member businesses

This kind of service is perfect for Business Revitalization Zones (BRZs), Chambers of Commerce & Professional Associations. Contact us for more information.

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Introducing RebelMouse

RebelMouse LogoThat’s not Mighty Mouse you see in the graphic above. It’s actually the mascot for RebelMouse, a new social media offering that wants to be your social front page. The web-based platform lets you connect your social networks to create a fluid page of your Facebook, Twitter and Instagram feeds. It’s basically an aggregator, but a beautiful one.

RebelMouse was founded by Paul Berry, the former chief technology officer at the Huffington Post. The company’s concept for RebelMouse “is based on the idea that people are proud of what they share on social networks, but are starting to feel embarrassed about their websites. RebelMouse creates your social front page, building a dynamic site around what you share.

The RebelMouse page updates itself constantly with content from your feeds. But, you can tweak the page by adding your own links, editing content and move things around. You can even create slideshows.

It’s easy to create RebelMouse pages for different feeds or any combination of feeds. So, a page for your company might not include your personal feeds, but a page for you might include company feeds AND personal feeds. You can also follow #hashtags and include their content as well.

Here’s what the Iron Lava Corp page looks like:

Iron Lava Corp RebelMouse Page

RebelMouse is free, but the company plans to offer paid plans. A $3/month plan for individuals with custom domain (yourname.com) and a $3/week corporate plan for businesses with a custom domain (businessname.com).

You can also add a RebelMouse “feed” widget to your blog or website by cut and pasting code from your RebelMouse page. Here’s what ours looks like:

Stick It Burron

And, if you’d like to add content directly to your RebelMouse page from the web, you can add a “stick this” button to your favourite browser.

RebelMouse is constantly evolving with new features and options. It’s an easy and attractive way to help get your clients interested in your social media feeds and display them all in one spot.

If you’ve got questions about RebelMouse or social media, just drop us a line.

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