Going Mobile: Why You Need A Mobile Site

Iron Lava Corp Website vs Mobile ComparisonJust look around. How many people do you see with smartphones and other smart devices? All those people are potential customers and you want to make it easy for them to visit your website, right?

Problem is, if you have a website that’s built for regular computers, it likely won’t display properly on a smartphone. Worse, some elements may not even function.

If you had to choose between two suppliers and one had a website that worked on your smartphone and the other one didn’t, who would you choose?

Make it easy for your current and potential customers to engage with you by having a mobile web presence that’s optimized for smartphones.

Need more convincing? Here’s what the Google “Our Mobile Planet Initiative 2012” report says about smartphone use in Canada:

Smartphones have become an indispensable part of our daily lives. Smartphone penetration is currently at 33% of the population. 60% access the Internet every day on their smartphone and most never leave home without it.

Appearing on smartphones is critical for local businesses. 87% of smartphone users look for local information on their phone and 89% take action a result.

Smartphones are critical shopping tools with 69% having researched a product or service on their device. Smartphone research influences buyer decisions and purchases. 20% of smartphone users have made a purchase on their phone.

Smartphones help advertisers connect with consumers. Mobile ads are noticed by 86% of smartphone users.

Smartphones are also a critical component of traditional advertising as 57% of smartphone users have performed a search on their device after seeing an offline ad.

Search engine optimization is critical: 64% of smartphone users look only at the first page on search results. That’s where you need to be.

Want to go mobile? Get in touch.

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