Twitter Changes Its Look

If you’re a Twitter user, there are some changes that you need to know about.

Twitter has made several changes to user’s profile pages. The changes apply to twitter.com and mobile applications and they can really help enhance your business image.

New Twitter Look

From this point forward, when you upload a new header image on mobile apps or via twitter.com, the same image will appear whenever anyone views your profile — across all apps and the web. You can upload your header photo anytime, from anywhere. If you want to change it hourly, it’s very simple to do.

Why the change? Twitter feels that the new profiles will “help you get to know people better through their pictures.”

The Twitter Blog explains: “Photo streams now appear below anyone’s most recent Tweets on iPhone, Android and iPad. Swipe through the stream to see the photos other users have shared or tap any thumbnail to view their photos in fullscreen. While the header photo keeps your profile simple and consistent on iPhone, iPad and Android, you will also still have an additional photo — a background photo — on twitter.com. Upload a background image to complement your header and profile photos.”

In an example of how ingrained Twitter is in today’s media, the announcements were made on NBC’s Today Show.

New Twitter Look Across All Platforms

This is what the Today Show website had to say:

“There’s now a huge header image that runs across the top, sort of like the banner image that Facebook users have on their timelines. The page itself has been reoriented to play up other visuals as well: Your avatar is no longer tucked in the corner, but will display front and center. The photo stream, too, has been moved up, and will now be accessible on the apps.”

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Case Study: Glenmore Park Dental

CLIENT: Glenmore Park Dental
PROJECT: Glenmore Park Dental
URL: http://glenmoreparkdental.com/

The Problem

WE NEED A WEBSITE!!!

Websites today are as important to businesses as gills are to fish. Glenmore Park Dental (GPD) understood that an effective website would educate clients on their procedures, increase awareness and improve credibility.

Some features that interested GPD included

  • Personalized email addresses for staff
  • A visually appealing design; and
  • An organized site map

GPD wanted a site with a little personality. Interested in being more than just another place to get your teeth cleaned, it was evident that GPD was community focused and wanted a little extra spice. With this in mind, Iron Lava Corp got to work.

The Fix

Familiar with creating easy-to-use websites, organizing information and creating site designs that massage your eyeballs, Iron Lava Corp forged yet another showpiece.

This work of art included quality images provided by Visual Hues Photography. Additionally, Iron Lava Corp provided some writings that helped give voice to GPD’s unique personality. A little dash of Franks Red Hot if you will.

The site showcased GPD’s community involvement and introduced their staff. It portrayed Glenmore Park Dental in a sense that jived with its community of staff and clients.

The Benefits

Educational, reputable and revealing. The site was an accomplishment and yet another relationship was formed.

Glenmore Park Dental is now able to interact with clients through personalized email accounts, educate clients both before and after surgical procedures, and overall, provide a more complete customer experience.

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Case Study: Hosted Solution for Business Communities

CLIENT: Marda Loop Business Revitalization Zone
PROJECT: YourCalgary.ca
URL: www.YourCalgary.ca and www.MardaLoop.org

Marda Loop BRZ Website Screenshot Iron Lava Corp business listing on MardaLoop.org Springbank Cheese Co business listing on MardaLoop.org

The Problem
It was simple, the Marda Loop BRZ was looking for an affordable way to effectively showcase their community in a manner that was organized, informative and accessible. The previous website had outdated content and an unconventional navigational style. It was time for a tune up.

The Marda Loop BRZ approached Iron Lava Corp to create an affordable solution. Iron Lava was no stranger to community involvement making them the perfect candidate for the BRZ.

The Fix

The logic behind the creation stemmed from Ludwig Mies van der Rohe’s ideology that less is more. The solution? A hosted service that can be licensed to any BRZ or business association in Alberta!

The design promotes uniformity among businesses, and BRZ’s alike. The template allows businesses within a BRZ to create personalized and editable business listings by adding a service description, logo, photographs, news and events. Companies may also choose to add social media links and add their individual twitter feeds.

Businesses that register have greater chances of being located. Whether by map or in a Google search, businesses are search engine optimized for maximum visibly. Businesses’ physical location are displayed on the right column of the page in Google Maps to provide visual assistance for customers locating your business.

The Benefits

Benefits to Marda Loop business owners include:

  1. Creating personalized and editable business listings;
  2. Enhanced communications with clients and potential customers; and
  3. Enhanced search engine optimization (SEO)

Benefits to Marda Loop visitors include:

  1. Having business listings and info available at their fingertips;
  2. The ability to see local sales and promo’s at their favourite shops; and
  3. Local news and updates

If you are a BRZ  or business association and are interested in displaying your communities unique atmosphere, please contact Iron Lava Corp for more information.

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How to Get Your Business Noticed in Marda Loop

Is your company or business always looking for lasting opportunities to get noticed?

Are you a company that realizes the importance of building an online presence in today’s socially connected community?

There is now a way for members of the Marda Loop Business Revitalization Zone (BRZ) to create an effective online presence. The Marda Loop BRZ has teamed up with Iron Lava Corp to provide an online solution that will get your company recognized.

Easy to Use

The platform easier to use than your favourite social media application. Simply register your company by creating an account, describe what your business or service has to offer, where it is located, and attach picture that describes your company. Easy as that!

Get Noticed Quicker

To ensure that your business will appear higher on the results of a Google search, you have the option of adding ‘Keywords‘ that describe your service. These keywords are words that your customer might enter in a Google search to find your company or service.

For example, if a business provides a delicious slice of authentic Italian pizza, keywords would be similar to these:

  • Pizza
  • Italian
  • Italy
  • Authentic
  • Calgary
  • Marda Loop
  • Gourmet
  • Delicious
  • Restaurant
  • Delivery etc.

Awesome! Your company now has a better chance of being one of the top results on a Google search.

Marda Loop BRZ Website Screenshot Iron Lava Corp business listing on MardaLoop.org Springbank Cheese Co business listing on MardaLoop.org

Keep Them in the Loop

Have events that your customers are dying to hear about? Link your Facebook and Twitter to keep them updated on important news and events. Your Twitter updates are pushed directly to your webpage to seamlessly collaborate your accounts.

You can even create events on your page that may be featured on MardaLoop.org’s Events page. What a great opportunity advertise your event.

If you are in Calgary and your business is a member of the Marda Loop Revitalization Zone, sign up now at www.MardaLoop.org and be heard!

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Our Travelling Writer Writes About Travel

Doug Murray, our resident writer and social media expert, is now writing travel content for the newly expanded Shaw Media web portal ShawConnect.ca. But he’s still available through Iron Lava Corp. If you’re looking for a professional writer to help make your copy sing, just get in touch.

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